Brand Guidelines for Rallyhood, Inc.

Designer: Laura Cook
Creative Director: Molly Guyton
Company: Rallyhood, Inc.

Laura standardized Rallyhood's copy, photography style, typography, and layout for print and web materials. With the new brand, Rallyhood's target audience shifted towards healthcare and non-profit organizations. This encouraged Rallyhood to "formalize" its look and feel in order to compete with other enterprise solutions. 

Icons

For the new Enterprise audience, there was a push to simplify and "formalize" the style of the company's icons. Cutting out excess detail, Laura created a system of icons that represent the toolset Rallyhood offers to customers.

Typography

Laura standardized web safe and print fonts so Rallyhood's brand looked and felt consistent across all materials and all web and mobile product platforms.