Rallyhood Marketing and Product

Designer: Laura Cook
Art Director: Liz Bullock and Audrey Warren
Company: Rallyhood, Inc.

Rallyhood is a social enterprise platform that organizes and engages purpose-driven communities. Laura took on a rebranding effort as well as creating design standards that are used throughout Rallyhood's design materials.

Marketing Website Redesign

After Rallyhood's new brand was launched, it became apparent that the Marketing site should be the first piece to be rebranded. The goal of the redesign was to rework the UI and also examine Rallyhood's target audiences to ensure the company was reaching out its target perspective clients.

Marketing Materials

Other Sales and Marketing materials needed to be redesigned to match the new brand. The company's original audience was "soccer moms" who juggled multiple schedules for their families. With the new brand, Rallyhood's target audience shifted towards healthcare and non-profit organizations. This encouraged Rallyhood to "formalize" its look and feel in order to compete with other enterprise solutions.